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Selling on Allegro from abroad: how a foreign company gets in

Allegro had 15.3 million active buyers in Poland at the end of Q4 2025, and you do not need a Polish company to sell to them. Allegro runs a separate registration route for companies from outside Poland: one set of rules for the European Economic Area, a tighter one beyond it (source: help.allegro.com/en, registration for non-Polish companies, September 2026).

We are a team of six in Zielona Góra, Poland. We take brands onto 42 sales platforms in Europe, Allegro among them, and we are in the Allegro Ads partner programme. Here is what we tell a seller from Germany, Denmark or Lithuania.

Can a company registered outside Poland sell on Allegro?

Yes. From the EEA it is five steps, laid out below, and the requirements are written country by country, for the EEA countries and the UK. From outside the EEA the rules tighten: "only one account" on the same company details, a ceiling of 500 offers, and a bank account that "must accept money transfers in PLN" (source: help.allegro.com/en, non-EEA registration, September 2026). Listing is free either way - "the only basic fee is the sales commission" (source: help.allegro.com/en/fees, September 2026).

Allegro for a foreign seller at a glance

Scale
21.0 million active buyers across the group at the end of Q4 2025, including 15.3 million in Poland (Allegro.eu Q4 2025 results).
Cost of entry
Listing is free; the only basic charge is the category commission, from 2.5-8% in electronics to 13-17% in accessories and other.
Payouts
Money arrives in the currency of the marketplace you sold on; a Polish account can take foreign currency once you add the SWIFT code.
Language
"We will check if the language of your offer description matches the one selected in your location settings" - if they do not match, the offer cannot be listed.

Checked: September 2026 Source: Allegro Help and Allegro.eu Q4 2025 results (opens in a new tab)

The EEA route

From the registration form to the first payout

The five steps Allegro sets out for an EEA company registered outside Poland, in the order Allegro lists them.

  1. Business account from the form

    No special account type for foreign companies - the difference sits in the documents behind it.

  2. Company bank account verified

    An online transfer of the equivalent of PLN 1, CZK 10 or EUR 1 in your bank’s currency, an ordinary transfer, a statement or an AIS consent.

  3. Terms of sale

    Returns, complaints and delivery, set before the first offer.

  4. The first offer, in Polish

    The description has to match your location settings, and the category matters - the commission follows it.

  5. Identity and company details

    Allegro asks for this before you can withdraw money from sales.

Your offers and your customer service will be in Polish

Allegro’s automatic translation runs out of Polish, not into it: into English only when you offer delivery outside Poland, into Czech when you deliver to Czechia, plus Slovak and Hungarian; in Ukrainian only titles are translated, descriptions stay in Polish (source: help.allegro.com/en, offer translations FAQ, September 2026). Allegro will not turn your German description into a Polish one - it works the other way round. Messages, returns and complaints are the same story - see customer service.

VAT, packaging and the registers

Below EUR 10 000 of intra-EU distance sales in a calendar year, the VAT stays in the country the goods are dispatched from; above it, it belongs to the customer’s country (source: taxation-customs.ec.europa.eu, place of taxation, September 2026). The One Stop Shop then lets you declare that VAT in one member state (source: vat-one-stop-shop.ec.europa.eu, September 2026).

Packaging and the environmental registers turn on who first places the goods on the Polish market - a partner runs them, the deadlines stay with us.

Delivery

Shipping from Germany, or a warehouse in Poland?

Delivery decides more on Allegro than sellers expect - commission is charged on the amount the buyer paid, delivery included.

01

Smart! has its own terms for parcels from abroad

Parcels dispatched to Poland from abroad fall under different Allegro Smart! terms. From Germany, France or the Netherlands, one of the DPD, UPS or DHL courier options is enough - the list differs by country - priced PLN 0.00 to 24.99, with tracking numbers "in at least 50% of all orders". Returns costs are yours if you take returns abroad; Allegro covers them when returns go to an address in Poland (source: help.allegro.com/en, Allegro Smart!, September 2026).

02

One Fulfillment has a hard condition

Allegro’s own logistics service asks that "you are a registered and active VAT payer in Poland", with the tax number on the White List (source: help.allegro.com/en, One Fulfillment, September 2026).

03

A warehouse in Poland through a partner

We do not own warehouses. Fulfilment is done by a partner; we tie it into the sales channels and watch dispatch deadlines.

What we take on

  • Registration and activation step by step, with the documents Allegro asks for from your country
  • Offers in Polish, built around how a Polish buyer searches
  • Delivery pricing set against the Smart! terms for parcels from abroad
  • Allegro Ads campaigns, bids set against the margin after commission and delivery
  • Messages, returns and complaints in Polish, by us or by a partner
  • VAT, OSS, EPR and BDO run by a partner; deadlines on our side

More on selling on Allegro and selling in Poland. One case study next to this channel: AVANTE - Temu as a second channel next to Allegro.

Questions from sellers abroad

What foreign sellers ask us about Allegro

Didn’t find an answer? Let’s talk See all questions
Do I need a Polish company to sell on Allegro?

No - Allegro runs a dedicated registration route for companies from outside Poland. One Fulfillment is the part that needs a Polish registration: "you are a registered and active VAT payer in Poland" (source: help.allegro.com/en, September 2026).

Can I ship to Polish buyers from Germany?

Yes, and Smart! is arranged for it: at least one DPD, UPS or DHL courier option for dispatch from Germany, priced PLN 0.00 to 24.99, and tracking in at least half of all orders. Returns costs are yours unless returns go to an address in Poland (source: help.allegro.com/en, Allegro Smart!, September 2026).

How long does it take to start selling?

Allegro does not publish how long verification takes, so we do not put a date on it. Documents have to be "issued within the last 4 months" - older ones will be sent back.

See also

Marketplace agency for selling across Europe Selling in Germany from the UK, the Nordics or the Baltics: Amazon.de, Kaufland and OTTO Selling in Poland from abroad: Allegro, Amazon.pl and the rest Temu in Europe for UK and EU brands: what to settle first Selling on Allegro Allegro Ads Marketplace fulfilment and logistics Selling in Poland Marketplace customer service The marketplaces we support

Is Allegro worth it from where your company sits?

30 minutes about your range and this channel, free and with no obligation. We will say plainly where we would start.

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