Selling in Poland from abroad: Allegro, Amazon.pl and the rest

You sell from Denmark, Germany, Lithuania or the UK, and Poland is next on the list. Here is what that takes: the account, the tax route, listings in Polish, and the part we take off your desk.

Allegro is where the sellers who come to us usually start; next to it we run Amazon.pl, Empik, Erli and Temu for clients. We cover the whole market on our selling in Poland page, and Allegro has its own page.

Scope of work

• Channels picked for your range, and the ones to skip
• The seller account opened and verified from abroad, with the documents each platform wants
• Listings written in Polish for how people search here, not translated word for word
• Allegro Ads run to your margin, not to a spend target

Do you need a Polish company?

For the tax route, not necessarily. The One Stop Shop (OSS) lets you register in a single member state and settle VAT on intra-Community distance sales to the rest of the EU from there; the OSS return does not replace your national VAT return. Below EUR 10,000 a year you can still charge your home rate, but only if your business sits in one member state - for a company based outside the EU there is no such threshold. Stock kept in a warehouse here is a question for a tax adviser, and a partner handles the registrations before goods move.

What changes outside the EEA

On Allegro, quite a lot. Its help centre for sellers outside the European Economic Area lists:

• one account per set of company details
• a limit of 500 offers
• a payout account verified - a bank account, or Payoneer, WorldFirst, LianLian Global or PingPong
• registration documents no older than four months
• photos of the representatives’ identity documents
• return, complaint and delivery terms published before the first listing

Under the EU product safety rules, a consumer product can only be placed on the market if an economic operator established in the Union is responsible for it - including as the contact point for market surveillance authorities.

Amazon.pl and Temu

Amazon lists a Professional plan at PLN 165.91 net a month plus selling fees and an Individual plan at PLN 4 net per item sold. Registering needs an active credit card, a passport or ID, company data with a VAT number and a bank account for payouts. Temu’s EU Seller Center asks which country you sell from, then for company data, an address, the beneficial owner and an identity document; Temu states that it charges no registration fees.

Polish is not optional

A word-for-word translation reads like one, and buyers scroll past it. Titles, parameters and delivery terms are written for how people search here, and whoever writes in Polish gets an answer in Polish - from a partner working inside the account.